Pure Vision is clean the way expensive things are clean. Bright, airy, quietly luxurious.
Bergamot opens it, fresh and sparkling. Black tea takes the heart and adds a dry, elegant edge you don't expect. Ambrox settles the base into a soft, radiant warmth that hums against the skin.
Our Creation of Louis Vuitton Imagination. We made our own version at eau de parfum strength, 25 to 30% oil, built for the heat.
Wear it any day, any season. It's the definition of easy to wear and hard to fault.
Made in the UAE with oils from France and Switzerland. 50ml or 100ml spray, or a 10ml roll-on oil if you'd rather skip the alcohol.
Frequently asked
What does Louis Vuitton Imagination smell like?
Bright bergamot and dry black tea over soft, radiant ambrox. Clean and refined. Pure Vision follows that same direction in our own blend.
How long will it last?
It's a full eau de parfum at 25 to 30% concentration, made for strong performance. How long it lasts depends on your skin, the weather and how much you apply, and it holds longer on clothing than on skin.
Is it good for daily wear?
Very. It's fresh, versatile and unoffensive in the best way, which makes it a perfect everyday signature.
How should I apply it?
One spray on each pulse point: neck and chest, inner wrists, shoulders, and behind the ears. Fragrance holds better on moisturised skin, so just after a shower works well.
We wrote a full breakdown of what LV Imagination actually smells like.