20.O2 is a UAE-based fragrance house created by Sadiq Sunasara and Saara Sunasara with a simple belief: a fragrance should feel refined, perform with confidence, and fit naturally into everyday life.

The idea behind 20.O2 began with a clear observation. Many fragrances in the market either focus heavily on image and presentation, or compromise on the quality of the actual scent experience. We wanted to create something more balanced — fragrances with strong performance, refined character, and a premium feel, without unnecessary excess.

Each 20.O2 fragrance is developed with a focus on projection, longevity, balance, and wearability. Our formulas are created at a high concentration of 25% to 30%, carefully adjusted according to the nature of each fragrance and the climate of the UAE.

We source fragrance oils from France and Switzerland, with ethanol sourced from Germany, and every fragrance is made in the UAE. From formulation to final presentation, our approach is guided by consistency, clarity, and performance.

Our scents are inspired by familiar fragrance directions, but shaped with our own focus on everyday use, long-lasting presence, and modern simplicity. We believe a good fragrance should not feel complicated. It should feel effortless, memorable, and personal.

The name 20.O2 carries a personal meaning for us. It comes from 20th February, a date closely connected to the story behind the brand. We wanted a name that felt personal, distinctive, and quietly luxurious — something with meaning, but also with a modern identity of its own.

Today, 20.O2 is created for men and women who want a fragrance that looks refined, wears beautifully, and performs throughout the day. We are currently based in the UAE, with the vision to grow beyond borders as more people discover and connect with our scents.

20.O2 — high-performance fragrances for everyday wear.