Pure Emerald
Our Creation of Xerjoff Erba Pura
Eau De Parfum
Top Note: Orange And Lemon From Sicily, Calabrian Bergamot
Heart Note: Fruity Basket From The Mediterranean
Base Note: Amber, Vanilla Beans From Madagascar, White Musk
How To Use Perfume
Pure Emerald is a burst of sunshine and sweets. Juicy, bright, and endlessly likeable.
Orange and lemon open it, zesty and fresh. A mix of fruits takes the heart and keeps it sweet and playful. Musk, amber and vanilla settle the base into a warm, moreish finish.
Our Creation of Xerjoff Erba Pura. We made our own version at eau de parfum strength, 25 to 30% oil.
Wear it any day, any season. It's a crowd-pleaser, the scent that gets asked about everywhere.
Made in the UAE with oils from France and Switzerland. 50ml or 100ml spray, or a 10ml roll-on oil if you'd rather skip the alcohol.
Frequently asked
What does Erba Pura smell like?
Juicy citrus and fruit over warm musk, amber and vanilla. Sweet and bright. Pure Emerald follows that same direction in our own blend.
How long will it last?
It's a full eau de parfum at 25 to 30% concentration, made for strong performance. How long it lasts depends on your skin, the weather and how much you apply, and it holds longer on clothing than on skin.
Is Pure Emerald unisex?
Yes, completely. The fruity sweetness suits everyone and is one of our most universally loved scents.
How should I apply it?
One spray on each pulse point: neck and chest, inner wrists, shoulders, and behind the ears. Fragrance holds better on moisturised skin, so just after a shower works well.
Wearing it through summer? Read which perfumes hold up in Dubai heat.
Is this perfume suitable for daily wear?
Yes. Most of our fragrances are designed to work across daily routines, work, casual outings and evenings. Check the scent profile to see whether the fragrance leans fresh, woody, sweet, smoky or intense.
Can I wear this perfume in UAE weather?
Yes. Application matters in warmer weather. Use fewer sprays outdoors during the day and apply to clothes or pulse points for better longevity.
Where should I spray perfume for better performance?
Apply to pulse points such as the neck and wrists, and lightly on clothing. Avoid rubbing the fragrance after spraying.
How many sprays should I use?
Usually 3–5 sprays are enough, depending on the fragrance strength, weather and occasion. Stronger oud, tobacco or smoky fragrances may need fewer sprays.
Does perfume last longer on clothes or skin?
Fragrance usually lasts longer on fabric, while skin allows the scent to develop more naturally. For best results, use a combination of both.
How should I store my perfume?
Keep it in a cool, dry place away from direct sunlight, heat and humidity. Avoid storing it near a window or inside a hot car.
