Pure Emerald
Our Creation of Xerjoff Erba Pura
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Delivery within UAE: 3 to 5 business days
GCC delivery: 5 to 7 days
Pure Emerald is a burst of sunshine and sweets. Juicy, bright, and endlessly likeable.
Orange and lemon open it, zesty and fresh. A mix of fruits takes the heart and keeps it sweet and playful. Musk, amber and vanilla settle the base into a warm, moreish finish.
Our Creation of Xerjoff Erba Pura. We made our own version at eau de parfum strength, 25 to 30% oil.
Wear it any day, any season. It's a crowd-pleaser, the scent that gets asked about everywhere.
Made in the UAE with oils from France and Switzerland. 50ml or 100ml spray, or a 10ml roll-on oil if you'd rather skip the alcohol.
Frequently asked
What does Erba Pura smell like?
Juicy citrus and fruit over warm musk, amber and vanilla. Sweet and bright. Pure Emerald follows that same direction in our own blend.
How long will it last?
It's a full eau de parfum at 25 to 30% concentration, made for strong performance. How long it lasts depends on your skin, the weather and how much you apply, and it holds longer on clothing than on skin.
Is Pure Emerald unisex?
Yes, completely. The fruity sweetness suits everyone and is one of our most universally loved scents.
How should I apply it?
One spray on each pulse point: neck and chest, inner wrists, shoulders, and behind the ears. Fragrance holds better on moisturised skin, so just after a shower works well.
Wearing it through summer? Read which perfumes hold up in Dubai heat.