Alpha Man

Alpha Man is the scent version of a clean white shirt. Sharp when you put it on, warmer the longer you wear it.

It opens on apple, bright and just sweet enough to notice. Sage moves through the middle and keeps things green and calm. Then amberwood takes over and stays: dry, steady, the part people mean when they say you smell good.

Our Creation of YSL Y Eau de Parfum. We took the idea men reach for again and again, a fresh top over a woody base, and rebuilt it for the Gulf. It's an eau de parfum at 25 to 30% oil, built for a long day in the heat.

If you want one bottle that covers work, weekends and nights out, this is the shape it should take.

Made in the UAE with oils from France and Switzerland. 50ml or 100ml spray, or a 10ml roll-on oil if you'd rather skip the alcohol.

What does YSL Y EDP smell like?

Fresh and woody: a crisp fruity top over sage and dry amberwood. Alpha Man follows that same direction in our own blend.

How long will it last?

It's a full eau de parfum at 25 to 30% concentration, made for strong performance. How long it lasts depends on your skin, the weather and how much you apply, and it holds longer on clothing than on skin.

Is Alpha Man good for daily wear?

Yes. It's clean enough for the office and deep enough for the evening, so it works as an everyday signature.

How should I apply it?

One spray on each pulse point: neck and chest, inner wrists, shoulders, and behind the ears. Fragrance holds better on moisturised skin, so just after a shower works well.