Midnight Blue

Midnight Blue is the safe answer that never feels boring. Fresh, woody, quietly sharp.

Grapefruit opens it, bright and a little bitter, the kind of clean that wakes you up. Ginger warms the middle with a soft spice. Cedar closes it, dry and smooth, the part that keeps it grown up rather than sporty.

Our Creation of Bleu de Chanel. We took one of the most worn men's profiles in the world and made our own, at eau de parfum strength, 25 to 30% oil, and built for the Gulf climate.

It works everywhere, which is the whole point. Office, dinner, a flight, a first meeting. When you're not sure what to wear, wear this.

Made in the UAE with oils from France and Switzerland. 50ml or 100ml spray, or a 10ml roll-on oil if you'd rather skip the alcohol.

What does Bleu de Chanel smell like?

Fresh citrus over dry cedar with a little spice: grapefruit and ginger up top, smooth wood underneath. Midnight Blue follows that same direction in our own blend.

How long will it last?

It's a full eau de parfum at 25 to 30% concentration, made for strong performance. How long it lasts depends on your skin, the weather and how much you apply, and it holds longer on clothing than on skin.

Is it good for daily wear?

Very. It's clean, versatile and office safe, which makes it one of the easiest scents to reach for every morning.

How should I apply it?

One spray on each pulse point: neck and chest, inner wrists, shoulders, and behind the ears. Fragrance holds better on moisturised skin, so just after a shower works well.